Exploring 70s Fashion: The Decade That Defined Style

Ah, the 1970s! A decade that wasn’t just about disco balls and funky music—it was also a revolutionary era for fashion. From flared jeans to platform shoes, 70s fashion was all about breaking the mold, embracing individuality, and making bold, unapologetic statements. If you’re curious about what made 70s fashion so iconic, this deep dive into the trends, styles, and influences of the decade will transport you back in time to a period when fashion was as groovy as the tunes on the radio.

The Rise of 70s Fashion Trends

During the 70s, fashion evolved dramatically from the counterculture movement of the 60s. People craved self-expression, and what better way to express yourself than through your wardrobe? The 70s birthed a variety of styles, from hippie chic to disco glamour, making it a colorful decade filled with experimentation. Let’s break down some of the key trends that defined 70s fashion.

1. Bell Bottoms and Flared Jeans

Nothing screams 70s fashion quite like a pair of bell bottoms! These wide-legged pants were a staple of the decade, worn by both men and women. Originally popularized by the counterculture movement, bell bottoms quickly became mainstream. Whether you were heading to a rock concert or just hanging out with friends, bell bottoms were the go-to choice.

  • Flared jeans were an extension of bell bottoms, offering a subtler yet equally stylish option.
  • Pair them with a graphic tee or a flowy blouse, and you were all set.

2. Disco Glamour

The late 70s saw the rise of disco culture, and fashion followed suit. Disco fashion was all about being flashy, fun, and daring. Think shimmering fabrics, sequins, and skin-tight jumpsuits.

  • Jumpsuits became a unisex fashion trend, embraced by everyone who wanted to hit the dance floor.
  • Platform shoes were a disco essential, adding height and style to any outfit.

Who could forget the unforgettable scene at Studio 54, where the fashion elite partied in their glittering outfits?

3. Bohemian and Hippie Influence

The bohemian look wasn’t just a fleeting trend in the 70s—it became a lifestyle for many. Flowing dresses, paisley prints, and fringed accessories were all hallmarks of bohemian fashion, which took inspiration from nature, world cultures, and the desire for freedom and peace.

  • Maxi dresses, with their long, flowing fabrics, became a favorite for women looking for both comfort and style.
  • For men, the hippie influence meant loose-fitting shirts, often in earthy tones or adorned with vibrant patterns.

4. Suede, Fringe, and Leather Jackets

Outerwear in the 70s was as cool as it gets. Suede jackets with fringe detailing became a fashion symbol of rebellion, while leather jackets added an edge to any outfit.

  • These jackets were often paired with boots, adding a rugged, laid-back vibe to the whole look.
  • Fringe wasn’t just limited to jackets; it appeared on bags, dresses, and even vests.

5. Tie-Dye and Psychedelic Prints

The tie-dye trend exploded in the 70s, bringing colorful and chaotic patterns to life. Tie-dye shirts, pants, and even accessories were must-haves for anyone looking to make a statement.

  • Psychedelic prints took the visual experimentation even further, with bold colors and abstract designs.
  • These prints were often seen on everything from dresses to home decor, making the 70s a visual feast.

How 70s Fashion Reflected Society

The fashion of the 70s wasn’t just about looking good—it was deeply tied to the social movements and cultural shifts of the time. The feminist movement, for example, played a significant role in shaping women’s fashion, leading to more practical and gender-neutral styles. Women embraced pants, jumpsuits, and power suits as symbols of independence and equality.

Similarly, the influence of the Civil Rights Movement was seen in the rise of Afrocentric fashion. Natural hairstyles, dashikis, and African prints gained popularity as a form of cultural pride and identity.

Accessorizing the 70s Way

No 70s fashion look was complete without the right accessories. From oversized sunglasses to wide-brimmed hats, accessories were a key part of making a statement. Here are some must-have 70s accessories:

  • Oversized Sunglasses: Whether you were sunbathing or strutting down the street, giant sunglasses were a stylish must.
  • Chunky Jewelry: Bold and chunky necklaces, bracelets, and rings added a touch of drama to any outfit.
  • Headbands and Bandanas: Perfect for adding that extra boho touch, headbands were a simple yet effective accessory.

Fashion Icons of the 70s

The 70s gave us some unforgettable style icons whose influence can still be seen today.

  • Farrah Fawcett: With her feathered hair and California-girl style, Farrah became a fashion symbol of the 70s. Her laid-back yet glamorous look was emulated by women everywhere.
  • David Bowie: As Ziggy Stardust, Bowie blurred the lines of gender fashion, embracing androgyny and pushing the boundaries of what was considered acceptable.
  • Cher: Cher’s fearless fashion choices, often designed by Bob Mackie, made her a style icon. Her daring looks at awards shows and on her TV show were ahead of their time.

70s Fashion FAQ

  1. What fabrics were popular in the 70s? Polyester was king in the 70s, especially for disco fashion. However, natural fabrics like cotton, suede, and leather were also widely used, especially in bohemian and hippie-inspired styles.
  2. How did men’s fashion evolve in the 70s? Men’s fashion in the 70s became more experimental, with bold colors, patterns, and even fabrics like velvet. Flared pants, wide-collar shirts, and leisure suits were popular.
  3. Were platform shoes only for women? Not at all! Platform shoes were worn by both men and women. Men often sported platform boots, especially in the disco scene.
  4. What hairstyles were popular in the 70s? Feathered hair, like Farrah Fawcett’s iconic look, was hugely popular. Long, straight hair with center parts was common, as were afros and shag cuts.
  5. Are any 70s fashion trends making a comeback? Absolutely! Flared jeans, platform shoes, and bohemian styles have made a strong return in recent years, proving that 70s fashion is timeless.

Conclusion

70s fashion was more than just a collection of trends—it was a reflection of the times. From the freedom of the hippie movement to the sparkle of the disco era, 70s fashion allowed people to express themselves in new and exciting ways. And while trends may come and go, the bold, free-spirited style of the 70s remains an inspiration for fashion lovers today.

Authoritative Links:

  • www.vogue.com/70s-fashion-history
  • www.history.com/1970s-fashion-influence
  • www.fashion-history.com/1970s-fabrics